Who we are
We strive to be the world’s best online sports betting service, offering our customers an unprecedented number of sports betting opportunities along with a full suite of casino, poker and games.
Sportingbet is one of the world’s most well-known online gaming operators. Founded in 1998, we have been listed on the London Stock Exchange since 2001. In May 2010, Sportingbet plc moved from AIM to the Main Market of the London Stock Exchange in order to raise the Group’s profile and improve liquidity in our shares. The move also reflects our successful expansion and growing maturity.
With over two million customers in 30 markets across Europe, Australia, Canada, South America and South Africa, we now offer more than 8,000 different betting opportunities every single day.
Sportingbet is licensed and regulated in every jurisdiction from which it operates.
What do we do?
We are an online sports betting operator, satisfying demand for our global customer base. We operate websites in 21 different languages, targeting 26 countries and accept bets in 20 different currencies.
Our websites are tailored to meet our customer needs, so depending on where a customer is based will determine which sports takes priority on the local site. For example:
Additionally, we are the major sponsor of some of the world’s biggest teams and events. From Wolverhampton Wanderers FC in the UK Premier League, to Euroleague Basketball across Europe, and England Test Cricket venues, to rugby league teams like Hull KR (UK) and the Brisbane Broncos (Australia).
Our Sponsorship deals
Here are a few things that makes Sportingbet so unique!
- 24/7 global in:play (in running) sports betting across all sites – customers can bet every minute of every day
- Award-winning customer service
- Competitive odds