Our strategy is focused on sport

• We have industry leading breadth of product.
• We offer 24/7 global in:play coverage.
• We achieve above industry average margin but are still price competitive.

Our core focus is supported by:

• Supplemental revenue streams from poker, casino, games.
• Industry leading standards of customer service.
• Targeted and profitable marketing.

Our strategy is to provide a first-class online sports betting product to a geographically-diverse customer base. We supplement our principal activity in sports betting with secondary revenue streams from our casino, games and poker products.

Our growth strategy is to continue to take advantage of both increasing broadband penetration and of the general growth in the global sports betting market.  We expect to continue to diversify our business through further geographic expansion especially in Eastern Europe and South America.

Furthermore, we continue to invest in our sports betting products through software development, the expertise of our traders and product team.  We are focussed on providing coverage of new leagues, games and betting markets for all major sports covering all global time zones.

At the same time, we continue to invest heavily in its customer service capabilities.