RSS FeedRSS Feed Webcasts WebcastsVisit our other sites
 
 
 
 
 
 

Sportsbook

With a strategy focussed on sports, the quality and performance of our sportsbook product is one of our greatest priorities. In the last year over £1 billion was staked on sports contributing 70% of our revenues.

Although football remains the most popular sport, a huge range of sports and leagues from all over the world are available to bet on with us.

In:play

In:play betting has been the area of fastest growth for us in the past few years, and now accounts for over 60% of total stakes.

We have made significant investments into the development of our in:play product to improve our customer experience and support and sustain this growth.

Live streaming

One of our main developments has been the addition of live streaming of events to the website. Sportingbet customers (with the exception of those based in the UK and Scandinavia) can watch and bet on an extensive range of events ranging from European, Asian and South American football to horse racing, basketball, snooker, darts and many others.

As the official sponsor, we are also the only online gambling company offering live streaming of every Euroleague Basketball game.

The combination of live streaming and the addition of new betting markets mean that our customers are able to bet on a huge variety of bets throughout an event, from start to finish. During the 2010/11 football season, our customers will have over 4,000 simultaneous in:play markets available on busy Saturday afternoons!

Central to our sportsbook product is the strength of our trading team and tools, which have consistently delivered industry-leading margin percentage. This margin consistency has been achieved by the diversification of risk in a number of ways:

  • Our scale and geographic footprint means we have a large customer base, and we are not reliant on sporting results from any individual country.
  • The huge variety of events and competitions offered means our performance is not governed by the results of any single league or competition.
  • The breadth of markets offered on each game means our risk is not entirely dependent on the outright winner of an event.
  • Significant investment is made into the development of proprietary trading tools and the development of the trading team.

We strive to provide the best online sports betting experience via a secure, user-friendly and engaging interface.

With a 24/7 product, we offer our customers innovative betting opportunities every minute of every hour of every day.