Sportsbook and in:play
With a strategy focused on sports, the quality and performance of our sportsbook product is one of our greatest priorities. We provide betting opportunities on a wide range of sports from around the World including Baseball, Basketball, Cricket, Darts, Football, Golf, Handball, Horse Racing, Ice Hockey, Rugby, Snooker, Tennis, and Volleyball as well as on popular Entertainment events such as the Eurovision Song Contest and popular X-Factor type competitions.
Football is by far the most popular sport to bet on, with up to 900 in:play football matches per week from over 700 leagues around the World traded over the course of a year. An individual match may have over 300 distinct in:play markets offered during the course of the 90 minutes.
Our expanded in:play coverage across all sports, not just football, means in:play now accounts for about two thirds of all sports-betting turnover. We continue to make significant investments into the development of our in:play product to improve customer experience and support and sustain this growth across all channels
Live streaming of sports in a number of our biggest territories allows customers to watch and bet on over 8,500 live events per year. More recently, we have added an innovative Virtualisation product to our in:play console, which allows customers to follow what is happening even when a TV picture or video stream isn’t available.
Under-pinning our sportsbook product is the strength of our trading team and trading tools, which have consistently delivered industry-leading margin percentage. This performance has been achieved by the diversification of risk in a number of ways:
- Our scale and geographic footprint means we are not reliant on sporting results from any individual country
- The huge variety of events and competitions offered means our performance is not governed by the results of any single league or competition
- The breadth of markets offered on each game means our risk is not entirely dependent on the outright winner of an event
- Significant investment is made into the development of proprietary trading tools and the development of the trading team