Our sportsbook generates 64% of our gaming revenue with casino, games and poker providing additional income streams. As such, the focus of our attention is very much on building and developing our sportsbook. We are committed to seeking out the latest technologies and developing the most innovative ideas.
We are constantly looking for ways to improve and develop our sportsbook offering and in the last twelve months alone we have made some significant enhancements.
Since the website launched back in 1998 we have been committed to offering the latest and state-of-the-art technologies. This is why in October 2008 we introduced live streaming to our European sportsbook offer. This enables our customers to view the event on which they are betting live without leaving the sportingbet.com website. In addition, our live streaming product runs side by side with our in:play product, allowing customers to bet point by point, minute by minute.
In:play has become one of the most popular concepts on our site, and now accounts for over 56% of all bets placed. The set-up is simple.
A customer logs onto their sportingbet user account then, as their sporting event commences, we offer them a series of betting markets on which they can bet. For example, in a football match, these markets could include next goal scorer, next player to take a corner, first yellow card given and many more. On average we now offer up to 8,000 betting opportunities to our customers each week. That’s 5,000 every single day.
With all these new developments across our sportsbook product it is increasingly important that we dedicate resource to ensure and safeguard its future success. That’s why in the last twelve months we have almost trebled the size of our trading team, placing an emphasis on training and development so that our traders become specialists in both their chosen sport and a range of other sports. Additionally, we have recruited heavily into our IT team to help support the growth of the sportsbook product, ensuring that the latest technologies are made available to both our customers and our operational teams at the earliest available point.
