Annual Reports and Accounts 2007-2008

Financial Statements

• Financial Review
• Corporate Social Responsibility
  • Social Responsibility Committee
  • Customers
  • Employees
  • Trade and Charitable Organisations
• Corporate Governance Statement
• Directors' Report
• Remuneration Report
• Regulatory Developments
• Report of the Independent Auditor to the members of Sportingbet Plc

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Corporate Social Responsibility

Overview

Since its formation in 1998 Sportingbet has always sought to exhibit responsible and ethical practices. In its start up period, the Company was conscious of consumer scepticism over the trustworthiness of internet bookmaking, with many operators being unknown and unseen. As the Company grew its business, it increasingly confirmed its position as a straight-dealing and dependable leader in this new marketplace.

The Company’s culture was formalised in 2000 in a series of written statements entitled Customer Charter and Code of Conduct. Since then these statements have been available for viewing on the Sportingbet website and continue to illustrate the Company’s social responsibility to its customers, to its shareholders and to the governments of markets in which it operates.

The Company’s objective is to provide a ‘protected entertainment environment’ in which its customer care programmes give responsible adults the confidence of knowing that their money is safe, whilst providing the Company with the confidence that all reasonable steps are being taken to protect the vulnerable.

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