Values
Sportingbet values, irrespective of function, location or level are based on the following four key themes
Passion
Sports-mad, customer-obsessed, engaged and exciting, friendly, fun and supportive
Innovation
Proactive, openness of ideas, simple decision-making, embrace and learn from failures
Expertise
Functional experts, teamwork, challenging and continuously improving, learning something new every day
Performance
Forward-looking, ambitious and competitive, profit- and cost-focused, personally accountable, lead by example