Our customers across the world live and breathe sport and our ability to offer a global service, that reflects their culture and passions, is a cornerstone of our business.
Betting behaviour is different around the world. In South American cultures they bet less frequently but the stakes are higher: in Nordic countries bets are smaller, more considered. Ice Hockey is only popular in Russia and other Eastern European countries and the Europeans are ardent basketball fans. Our skill lies in understanding and reflecting these different sporting cultures in the 28 countries where we operate.
We are a major force in Europe handling around 79 million bets during the year from over 400,000 active sports enthusiasts. Horseracing fans dominated the buoyant Australian market, placing part of the 29 million bets in Australia and following the Centrebet acquisition; Sportingbet will be the leading player in this fast-paced market increasing our football and internet coverage.
We are making good inroads in markets where traditional betting routes are not well-established, allowing the internet to become the de facto standard from the start. Football is a national obsession in emerging markets – Asia, South America and South Africa in particular – making these attractive long-term prospects for growth.
The depth and breadth of our geographic cover spreads our economic risk, diversifies our exposure to high profile matches and spreads the load on our systems as activity moves across the different time zones around the globe. It delivers economies of scale and puts our brand in front of circa 50,000 active players every day.
Representing 71% of our revenues, our Sportbook is leading the field with 8,000 different betting opportunities every single day. Football tops the popularity league but Tennis and Basketball each now represent 4% of amounts wagered.
Now accounting for 67% of our sportbook stakes, in:play has captured the imagination of sporting fans, adding up to 200 live betting opportunities to raise the excitement of the game. Customers can now bet on who will get the next corner, free-kick, throw-in, goal kick and card. Our unique, in-house technology means we can run over 40 simultaneous in:play markets at any given time on a single game.
Over 8,500 premium events are now avidly watched by our customers across the world (with the exception of those based in the UK and Scandinavia), engaging them in the live game as they bet on an extensive range of events from European, Asian and South American football to horseracing, basketball, snooker, darts and many others.
With up to 10,000 concurrent players, ParadisePoker.com is one of the world's best known online poker rooms. The software is run by leading gambling software specialist, G-Tech G2, on the International Poker Network ("IPN"). Our flagship promotion, the ParadisePoker Tour is now in its second season, attracting poker aficionados from all over Europe to sell-out events.
We offer over 300 games from industryleading games providers that include roulette, blackjack, slots and live dealer tables. Our live dealer casino from the pioneer of video-streamed live dealer gaming, Evolution, includes local language dealers putting us at the cutting edge of the online casino market.